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During the past few years, the popularity of online gaming has exploded to over $13 billion in sales. The number and range of available titles is appealing to a broader audience, and access to a global audience is available at any hour of any day. Hence, the number of players is increasing dramatically. One genre of online gaming, MMORPGs (massive multiplayer online role playing games), such as World of Warcraft, now attract millions of players from all over the world, who compete on a digital landscape in teams or individually against one another.

In addition to the purchase price of the software, players often must pay a monthly subscription fee to gain access to the company's network to play with others. In addition to all-day online access, players can receive technical support from the company to resolve Internet and software issues.

In countries where broadband Internet is readily available,