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Apple, the company that introduced the venerated iPod music player, and began the home computer revolution thirty years ago, has remained a key player in the technology sector. Until recently however, Apple had stayed out of the mobile phone market. Now, Apple's revolutionary new cell phone, called the iPhone, is fast becoming one of the most popular and talked-about personal electronic devices available.

Apple's Steve Jobs announced that his company was developing a new cellular phone at the MacWorld conference in January 2007. This announcement about what we now know as the iPhone caused a worldwide sensation, because millions of people had been waiting for years for a single device combining the capabilities of an iPod and a cell phone. Months of media hype and press inquiries would follow, along with speculation about the iPhone's price and array of functions. Consumers lined up for hours to buy the iPhone when it was finally made available to the public on June 29, 2007. The iPhone is roughly as large as the iPod nano. It is currently available in three different colors (white, platinum, and black) with more colors and other visual options as possibilities in coming months.

The Apple cell phone has the ability to do much more than simply play music and make phone calls. With an iPhone, the user can text message, take pictures, surf the Internet, watch movies and videos, send and receive mail, and store iTunes. Some wonder how such a small device can do so much, and others simply appreciate the technology they have right at their fingertips.

Since its release on June 29, the Apple cell phone has only been available through Apple stores and AT&T in the United States. However, the iPhone will be available for purchase in other countries beginning in late 2007.It was only a matter of time before Apple introduced a cell phone to the world. With a loyal fan base and nothing to lose, creating the iPhone has proven to be a good business decision.