Trade Show Booth Truss: How To Make It Work
Construction of an effective trade show display that is safe and allows customers to easily negotiate your displays will require choosing the correct trade show booth truss for the display you present. This consideration may be one of the most critical choices you make, since the trade show booth truss is essential to secure all the components of your company's presentation, from products displays, banners and posters, to hardware components like sound and lighting fixtures. Visual impact is critical to attracting customers and the display must be safe, appealing, and easy to navigate. Don't underestimate the need to choose this component carefully.
Trade show truss systems are mobile, efficient and vary is sizes from as small as 10 foot square to twenty foot square and can be larger if required. All trade show truss systems are collapsible and can be reduced in size by 75% which make it easy to transport to different venues. A typical truss system is five to six inches in width which if more than wide enough to ensure stability while being light enough for easy adjustment and transportation.
Trade show display trusses are also available in a wide range of shapes. While a simple booth may only need a single wall for posters and a table for making brochure and business cards available, there is still a large range of options for them to choose from. The trade show display truss can come in the shape of a semi-circle, a wavy line, a zigzag, or a combo of the three.
Custom trade show booth trusses are used for large booths. They require curves, base plates, walls, brackets, and shelves for items like hardware and literature. They can be quickly assembled to make an excellent display. To further improve the display area, added mounts surrounding the truss can support plasma displays, LCD units, and projectors. Folding furniture for the convenience of potential clients can be added, such as small tables and chairs, so that they can view your presentations more comfortably.
If your company wishes to purchase a trade show booth truss that can be used year after year, you need to start from scratch in designing the right structure to effectively display your wares at a trade show. Trade show booth trusses are generally shaped like squares, octagons, or an "X" configuration with an optional circle, arches, and center bars. Suppliers often have kits you can use to construct these different shapes. Optional additions include raised ceilings, laptop stations, and double-decked displays.
To help highlight and guide potential customers to the most important aspects of the trade show booth, spotlights may also be mounted on the trade show display truss. Each spotlight can be switched on or off, rotated and swiveled according to need. Along with all of the basic parts and mounts, there is another important component that has yet to be mentioned. This is the packing crate. Without this vital piece of equipment, your display system risks being damaged, scratched or even broken altogether, due to unforeseen mishaps that occur during transit.
Choosing the right trade show booth truss is vitally important. The correct truss allows for customers to wander freely and look at the displays, while also holding all necessary products, posters, hardware, and lighting. Trade show truss systems are mobile, efficient, and vary in size from 10 to 20 square feet. When collapsed they are 75% smaller and easily transportable. A complete truss has to be designed from scratch, but suppliers also sell ready-made kits of various shapes and sizes. You can add optional features to each kit, such as spotlights mounted on the trade show display truss. Remember, last of all, the packing crate!
Published October 10th, 2007
Filed in Business, Management




