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Article writing as a hobby or just for fun is much different than professional article writing. If your articles are intended for marketing; whether it is a web page, a product or ideas they require a different more targeted approach. Articles of this type demand that you are persuasive as well as informative and entertaining. Keep reading for some article writing tips that are sure to set your writing on fire.

Keep the articles brief, no more than three to five hundred words in length. Too much information in one article makes it long and boring, meaning that they won't have interest in finishing it, so be creative and interesting to introduce your idea. Grabbing your reader's attention early is the best hope of holding their attention for the duration. Catch the eye of the reader with interesting titles and subtitles, make sure that you let the reader know that the article will be a quick and easy read. Breaking down the article into several sections that are shorter is better than having 2-3 long sections, plus it is easier on the eye. Also make sure to include important and informative facts as these have a greater tendency of being preferred by the reader. Don't be repetitive, nothing is more boring than repetition, they only want to read it once and the more you repeat yourself the more likely you are to loose their attention. Keeping the article fresh and lively will make it much more likely to the keep the reader fresh and lively.

Your articles should use Search Engine Optimization (SEO) and Keywords. SEO is a way of increasing your ranking on search engines; and the higher your ranking, the more likely that searchers will click on your article. Keywords are an important part of SEO and there are lists available that can help you choose which ones to include. Writing good articles for marketing is a learning process and takes some time and effort. As you continue to hone your skills and gain more practice, your marketing articles will improve and become more effective.